Juan Camilo Caballero (Jorge Enrique Abello), better known as Juan Sin Miedo, is consumed by his male superiority, being a ladies’ man and a ruthless businessman’s. Juan finds out that Isabella Nieto (Monica Lopera) is an obstacle to him on his way to obtaining a position on the board of directors of Imperial Caribbean Travel, the country’s best travel agencies. Isabella owns a small travel agency that is Juan completion for an adjudication bid for a hotel in the
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Juan Camilo Caballero (Jorge Enrique Abello), better known as Juan Sin Miedo, is consumed by his male superiority, being a ladies’ man and a ruthless businessman’s. Juan finds out that Isabella Nieto (Monica Lopera) is an obstacle to him on his way to obtaining a position on the board of directors of Imperial Caribbean Travel, the country’s best travel agencies. Isabella owns a small travel agency that is Juan completion for an adjudication bid for a hotel in the Columbian Caribbean.
Juan decides to get close to Isabella as a friend and then plans to seduce her until she falls in love with him. He hopes that by this he can steal privileged company information to obtain his goal. As he gets to know Isabella he discovers that all the believes he has on women are not as he thought. He discovers in Isabella and exceptional, effective and intelligent woman.
When Cristobal Saenz, a company director, obtains Juan Camila stole company information realizes that it could be the key to leave his position and become the majority stock holder for Imperial. He orchestrates a plan to make Juan Camilo as the thief, steals a marketing strategy and passes it off as his. He steals a million dollar fortune and plans to kill off Juan Camilo when he finds out he and Laura, his lover, have been having a relationship behind his back. Juan Camilo discovers that Laura is the he loves.
Juan Camilo decides to come clean to Isabella and tell her what his intentions were and gave up for love. Cristobal gets to her first and tells Isabella his version of the facts. Isabella disappointed and hurt cannot believe that she let herself be fooled. She blames herself for not following her dreams. The love she had for Juan Camilo turned to hatred.
Cristobal meanwhile decide that the best person to take charge of the stolen marketing project would be Isabella, the original project creator. He offers her the position and she accepts due to economic situation she faced. When she takes the position she asked to hire an assistant. When she is hired she makes it clear to her bosses that she wants a woman assistant and that she will not work with a man. Juan Camilo who finds out about the job opening sees this as an opportunity to join the company, clear up the misunderstandings, protect Isabella and try to win her heart back. The big business man who did not appreciate woman has no other way than to dress up as a woman to accomplish his task.
Juan Sin Miedo, who is an expert womanizer, has to put on women’s clothing instead or removing them. He leaves his fears behind and arms himself with valor to win his love back. By doing so he gives life to Eva Leon a 55 year old single woman. Juan is unrecognizable; he becomes a plain woman with nothing that makes her stand out in a crowd. He enters the world of women thinking he is an expert on the opposite sex but soon realizes that he is in unknown territory. He discovers that he can fall in love when he desists of all his preconceive notions and convictions about his male superiority.
